Table of Contents
MKT501: Marketing Management
The marketing concept aims not at finding the right customers for your product but rather aims at finding the right products for your customers. The whole outlook of marketing is customer oriented. MKT501 Handouts pdf
MKT501 Handouts pdf
Course Category: Marketing
Course Outline
Benchmark of Marketing, Customer Experience Management, Marketing Orientation, Influence of Marketing Environment on marketing decisions, Marketing Decisions, Marketing Plan, Strategic Marketing Planning, Product, Product Life Cycle (PLC), New Product Development (NPD), Consumer Adoption Process, Packaging and labeling, Brand Management, Price and pricing, Pricing Objectives, Penetration Pricing, Price Discrimination, Portfolio Management, Promotion, Advertising, Mind Share, Television commercials, Sales and Selling techniques, Negotiation, Sales force management, Publicity, Public Relation & Corporate Image, Distribution Channels, Supply chain management (SCM), Wholesaling, Retailing, Consumer Behavior, SWOT Analysis, Market Research MKT501 Handouts pdf
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MKT501 HANDOUTS
MKT501: Marketing Management
CONSUMER MARKETS
Selling bulk consumer goods and services like soft drinks, toothpaste, televisions, etc. Spends a lot of time building a better brand image to be successful in marketing consumer products. It requires a clear understanding of the target consumers, the product that meets their needs, communicating the brand positioning more forcefully and creatively, etc. All this will help them establish a number one or two position.
BUSINESS MARKETS
Sale of goods and services to consumers who are qualified to evaluate competitive offers. Dealing with such markets/products requires an effective sales force, pricing, and company or brand reliability and quality.
GLOBAL MARKETS
That’s when we talk beyond borders; traders face tougher decisions in global markets. Exporting a product is a significant undertaking in itself. Which country to enter? How to enter? How to set the price? How to communicate? there are only a few important and fundamental decisions. The legal system, negotiation styles; currency situation, political situation, etc. are a few more that a trader has to consider.
