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MGT301 FINAL TERM SOLVED PAPERS

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Principles of Marketing:

Most of the contributors we recognize today were twentieth-century people. B. Pre-Classical Contributors: These contributors presented their ideas before the end of the 19th century. Robert Owen (1771-1858) was a British industrialist who championed the interest of the working and living conditions of the workers, many of whom are young children.

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Many of his contemporaries thought he was radical for such ideas. 2. Charles Babbage (1792-1871) is considered the “father of modern computing”. He foresaw the need for occupational specialization involving mental work. In his management ideas, he envisioned the concept of profit sharing to improve productivity.

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Henry E. Towne (1844-1924) called for the establishment of management science and the development of management principles that could be applied across management situations.