MCM516 FINAL TERM SOLVED PAPERS
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TV News Reporting and Production:
Care must be taken in selecting the most effective channel for every message. Although both oral and written media may be suitable to convey a particular medium may be more effective than another. To illustrate, suppose that an individual wants an immediate answer to the question.
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MCM516 FINAL TERM PAST PAPERS BY MOAAZ:
The need for immediate message transmission (fax instead of letter) -the need for immediate feedback, (phone instead of fax) – the need for a permanent record of the message (written rather than oral) – necessary level of negotiation and persuasion, (Personal meeting – face to face) – message destination a (remote area – letter only) – the nature of the content of the message.
MCM516 FINAL TERM SOLVED PAPERS:
In addition, the sender should consider their skills in using each of the alternative channels as well as the receiver’s skill in using each of the channels. Communication rarely takes place through only one channel; two or three, even four channels are normally used simultaneously.