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MCM511 MIDTERM SOLVED PAPERS
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Theories of Communication:
It is the oldest paradigm. Linked with the work of A. Comte and E. Durkheim It defines reality as everything that can be perceived through the senses; other sources of knowledge are unreliable. Reality is out there, independent of human consciousness. Reality is objective, rests on order and is governed by strict, natural and unchangeable laws. It can be realized through experience. ll members of society define reality in the same way, because they all share the same meanings.
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Science is based on strict rules and procedures. Science is deductive, proceeding from general /abstract
to specific/ concrete. Science is based on universal causal laws which are used to explain concrete social
events and relationships.
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Interpretive Perspective Interpretative social science relates to the works of Vicon, Diltheyan, and Weber. Interpretive theorists believe that reality is not ‘out there’ but in the minds of the people. Reality is internally experienced is socially constructed through interaction and interpreted through the actors and is based on the definition people attach to it. Reality is not objective but subjective.
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The approach employed is inductive-proceeding from the specific to the general and from the concrete to the abstract. It is ideographic- it presents reality symbolically in a descriptive. This was developed out of the work of Karl Marx and the critical, theorists and feminists. Critical theorists see reality in a different manner. Reality is created not by nature but by the powerful people who manipulate condition and brainwash others to perceive things the way they want them to, to serve the needs of the powerful.