Table of Contents
MCM411 MIDTERM SOLVED PAPERS
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Introduction To Broadcasting:
As mentioned above, theories help us understand or explain the phenomena we observe in the social world. Theory is necessarily an abstraction of the social world. Theory is not communicative behavior itself but an abstract (a general idea not based on any specific actual physical reality) set of ideas that help us make sense of behavior. Theory must go beyond or “looking beyond” phenomena in the social world.
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Everyone tries to give meaning to their lives by developing and testing them common sense theory. However, people who make sense of communication as part of an academic careers are communication researchers and theorists. e will explore the nature of theory by looking at what we mean by theory in the scientific world and by what looking at the foundations we bring to the development and application of theory.
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From the general to the specific; the process by which a theory is tested A deductive approach to theory building tends to favor theory. This means that abstract theories are developed soon after the initial sensitization observation and then empirical observations are used for testing those theories. The researcher starts with a general idea or theory and asks about a specific statement or hypothesis, then tests the hypothesis by collecting data.
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In this approach theoretical abstractions are based on or based on empirical observation. Scholars dive in themselves in situations and then come to any conclusions. The researcher starts simple research question and collects data that describes a particular case and then develops a theory based on n findings.