Table of Contents
MCM401: Fundamentals of Public Relations
Public relations (PR) is the practice of managing and disseminating information from a person or organization (such as a business, government agency, or non-profit organization) to the public in order to affect their public perception. MCM401 Handouts pdf
MCM401 Handouts pdf
Course Category: Mass Communication MCM401 Handouts pdf
Course Outline
Introduction & Brief History, How Does PR Work, Publics of PR, Planning, Public Relations Programmes, Medias of PR, Press Relations in PR, Special Uses of Public Relations, Budgeting in PR, Public Relations Problems, Methods of Communication, PR in Various Organizations, PR in Labor Unions & Religious Groups, PR in Educational Institutions & in Media Channels, Using Advertising for PR Communication, Role of Public Relations in Marketing, Public Relations and Corporate Structure, E-PR & its Tools,
Sponsorship—An Important PR Tool, House Journals, Crisis Management In PR, Advertising in PR, International Public Relations, Public Relations Consultancy, Public Relation’s Role in Market Education, Modern Day Values of PR, Choice of Media For PR Campaign, PR Techniques, Designing PR Campaigns, Public Opinion, Public Relations and Research, Persuasion & Communication Theories, Communication Concepts & Theories, Public Relations & Law, Public Relations & Case Studies, PR And Printing Processes, Public Speaking — A PR Tool, PR — Coping With Unexpected MCM401 Handouts pdf
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MCM401 HANDOUTS
MCM401: Fundamentals of Public Relations
Definition of Public Relations
“Community relations are a strategic communication process that builds mutually beneficial relationships between organizations and their communities.
Nowadays PR is not well understood and should try and create a positive image or outlook and/or improve the distorted image. This is not true. This is the only marketing and advertising component of PR. PR is about creating and understanding information that often involves active change. Therefore, it means that PR is a form of Communication that applies to any type of organization, commercial or non-commercial in the private or public sector.
Different PR Strategies
In the old days for PR purposes people used Pictograms (Chinese characters are still an example.), Wall paintings years ago in caves about ancient peoples, inscriptions on stone tablets, Ancient buildings e.g. towers, early temples, and mosques, and paintings in caves in Zimbabwe carrying portable messages. The Scriptures communicated with one another and told people about the faith. while these days credit boards, handouts, printing and electronic media, sponsorship, free sample, corporate ownership practices, audio and video media, conferences, Special Offers conferences, etc. a few visual PR techniques that are used to achieve defined goals.
How does PR work?
Whether an organization’s PR is healthy or not depends on the type of organization and the situation at a particular time. It is therefore important that we examine how PR helps different organizations. So let’s first separate the type of organizations.
What does Public Relations Accomplish?
There are many goals that can be achieved through professional work in public relations. Any one of them, any group of them, or all of them may be the basis of a social engagement program. Professional public relations guide all activities in achieving the chosen goal; External attempts are avoided – just the volume of the news clips means nothing.
