MCM304 Handouts pdf download | Mass Media in Pakistan Notes (pdf)
Table of Contents
MCM304: Mass Media in Pakistan
Mass Media refers to technology that allows communication to reach a wider audience. Discover the different types of media and their impact on the culture of society as a whole. MCM304 Handouts pdf
MCM304 Handouts pdf
Course Category: Mass Communication MCM304 Handouts pdf
Evolution of mass media, Print media in the sub-continent, Mass media after independence & Ayub khan’s era, Role of Pakistani mass media in Ayub Khan’s era, Changes in mass media in Ayub’s era and its impacts, Role of mass media in general Yahya’s era and its result, Expected role of mass media in a crisis of 1971, Mass media after the crisis of 1971, Mass media in the era of 1977 to 1988, Mass media in the era of 1988 to 1999, Pakistan towards press freedom, Role of print media after 2000, Print media in Pakistan, Newspaper Content, New trends of journalism in Pakistan, Magazine journalism, News agency, Press and government,
State of media in different societies, Radio broadcasting, Radio in Pakistan, Radio and development communication, Loudspeakers, Audio cassettes & tape recorders, Television and VCR, Pakistan television, Impact of television on society, War and television, Regulation of television, Effects of global culture on our culture, Motion picture/ film, Pakistan film industry, Computer – a medium of mass communication, Importance of mass media, Effect of other organizations on mass media and its performance. MCM304 Handouts pdf
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• Mass Media initially faced many restrictions because by the time the media emerged then imperialism was ruling. Emperors used the European Church as an authority over the people to convey any message. Because the Church was the only forum for influence and access to the people and the government. Therefore, the Church was often regarded as the first Mass of Medium.
• The emergence of Print Media created doubts in the minds of the rulers and they took it as a threat to their rule. Rulers thought that the people would know their rights and would challenge the authority. Most European rulers, therefore, consider it a rebellion and declare the death penalty for the massacre of Mass Media. In 1663, the final sentence of death was handed down to the publisher for publishing a book by an anonymous author. The letter held that the rulers would be accountable for their actions and decisions to most people, and if any emperor did not feel guilty, then the masses would have the right to overthrow his government. This was the final death sentence handed down in English history.
• The media did not fully develop until the 18th century as illiteracy was a major problem in all societies and most newspapers were read by a special section because the state was not responsible for the education of many people and the nobles were privileged. getting private education from organized teachers.
• On a small continent the East India Company started other English-language papers that were widely read by employees of the East India company. In 1757 when the East India Company conquered Bengal, there were imperfect informal settlements run by Hindu Pandits or Muslim Ulama. Therefore, publishing papers in the complete English language meant that they did not pay attention to the feature of local educated people. Later, English papers began to be published in Madras, Bombay, and Calcutta because the East India Company’s offices were located in all these cities. Therefore, it proved that the publication of this paper was for the Company’s employees only and not for the local Indians.