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Quantitative Research Methods in Education:
Questionnaires can be distributed via e-mail. E-mail is relatively new method of communication, and many individuals cannot be reached this way. However, certain projects lend themselves to, such as internal surveys of employees or satisfaction surveys of retail buyers who regularly deal with an organization via e-mail.
The benefits of an e-mail include speed of distribution, lower distribution and processing cost, faster turnaround time, more flexibility, and less handling of paper questionnaires.
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Many respondents may feel that they can be more candid in e-mail than in person or on telephone, for the same reason they are candid on other self-administered questionnaires. In many organizations, the employees know that their e-mails are not secure, that “eves dropping” by a supervisor could occur. Further maintaining the respondent’s anonymity is difficult, because a reply to an e-mail message typically includes the sender’s address.
Researchers designing e-mail surveys should assure respondents that their responses will be confidential.
EDU712 MIDTERM SOLVED PAPERS:
Not all e-mail systems have the same capacity: some handle color and graphics well; others are limited to text. The extensive differences in the capabilities of respondents’ computers and email software limit the types of questions and the layout of the questionnaire.
